Paste URLs.
Everything else is automatic.
9 pillars. One weighted score.
Every dimension is weighted by its real-world SEO impact. The weighted composite score tells you who's actually winning — not just on one metric.
Technical SEO — meta, crawlability, canonicals, schema coverage, heading structure
Overall LLM citation readiness — how AI engines parse and rank your content
Weighted probability that an AI engine will cite your page in a response
Generative Engine Optimisation — AI-specific structural and entity signals
Answer Engine Optimisation — FAQ coverage, question-format headings, schema
Trust, expertise, authority — author pages, about, contact, privacy signals
Core Web Vitals and PageSpeed Insights score via Lighthouse data
Content architecture, depth, internal linking, and breadth of coverage
Content clarity for AI parsing — sentence length, passive voice, complexity
Five views into
your competitive position.
Every pillar. Every site. Side by side.
The score matrix shows all 9 pillars for every site at once. Best scores are highlighted. Competitor deltas are shown inline — see instantly who leads on each dimension and by how much.
Know exactly what to fix first.
Gaps are sorted by weight — the metric that matters most gets addressed first. Each gap shows the best competitor on that pillar, the point difference, and the top fixes from your audit that target it directly.
See what AI engines actually trust.
The trust signal matrix shows 7 key E-E-A-T and AI trust indicators for every site — HTTPS, about/contact pages, author schema, llms.txt, AI bot access, and FAQPage markup. See who has the edge at a glance.